It certainly makes sense that Minnesota’s unbelievably excited about its new head football coach, P.J. Fleck.
As a coach, Fleck brought Western Michigan out of obscurity and into prosperity, leading the Broncos to a 12-1 record in the 2016 season. And, as Fleck prepares to start his first season as the Gophers head coach, Minnesota is definitely capitalizing on a few marketing opportunities.
One of those opportunities would be the hashtag Minnesota football’s Twitter account started: #FleckFriday. The account tweeted as such Friday morning:
— Minnesota Football (@GopherFootball) February 3, 2017
While Paul Bunyan might certainly be ready for many “Fleck Fridays” to come, Wisconsin couldn’t help but take time to point out that Bunyan was missing something. More specifically, his axe.
— Wisconsin Football (@BadgerFootball) February 3, 2017
The Badgers and Gophers play every year for Paul Bunyan’s Axe, which is a tradition that began in 1948. However, recently the axe has made a permanent residence with Wisconsin, which the Badgers made a point of reminding Minnesota on Twitter.
Wisconsin has won every game against Minnesota since the 2004 season — that’s 13 games in a row — marking the longest winning streak for either team in the 127-year rivalry. The Badgers’ Twitter burn gets even worse in Minnesota’s case; if Wisconsin beats the Gophers next season, they’ll own the all-time series lead for the first time in the series history.
Maybe Fleck can muster some magic and keep the Badgers from owning the all-time series lead in 2017, if only for the sake of Gophers fans. However, history is on Wisconsin’s side, as it beat Fleck’s Western Michigan team in the 2017 Cotton Bowl, spoiling his perfect season.