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Raisin’ brand: Forget math, Big Ten still a hit with fans … and Madison Avenue
Editor’s note: In June 1917, the Intercollegiate Conference of Faculty Representatives invited Michigan back into the league, increasing membership to 10 and eventually spawning the iconic “Big Ten” nickname. One hundred...
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Big Ten’s new media deal signifies enormous victory
Matt BarbatoThe Big Ten scored a big win on Monday that will make its wallet much thicker starting this fall. The conference completed its media rights deal by agreeing to a...
