While the Cotton Bowl between Ohio State and USC may have not lived up to the hype, it still brought in plenty of viewers Friday night.
The game, which saw Ohio State cruise to a 24-7 victory, delivered a 5.9 overnight rating, which is the highest-rated non-CFP Cotton Bowl of the New Year’s Six era, according to ESPN.
— ESPN PR (@ESPNPR) December 30, 2017
In addition, the latest Cotton Bowl was up 84 percent from the game last season between Wisconsin and Western Michigan and up 11 percent from the Cotton Bowl during the inaugural year of the New Year’s Six on Jan. 1, 2015.
What’s more, the Ohio State-USC Cotton Bowl is the bowl game’s second-best non-CFP semifinal rating on record, across all networks, according to ESPN.
Not surprisingly, Columbus led as the highest-rated market for the bowl game with 43.3, followed by the Ohio cities of Dayton (23.9), Cleveland (21.0) and Cincinnati (13.5) to round out the top four.