Ohio State’s Thad Matta on social media: ‘Explain to me what a hit is’

Thad Matta had some fun at Ohio State’s media day earlier in the year when he modeled the Buckeyes new jerseys.

The 49-year-old coach even posed for a photo, which was soon seen by thousands on the Internet.

Media day today! No players around yet to try on our new style uniforms so Coach Matta gave it a shot! #StillGotGame #GoBucks pic.twitter.com/hDfhcC6KYU

— OSU BASKETBALL (@OhioStateHoops) September 29, 2016

Matta went viral, and he had no idea. Turns out Matta barely has any idea about anything that happens on social media, as we learned Monday in a profile of the coach written by The Ringer’s Mark Titus.

Matta said he “doesn’t understand that world,” referencing social media. And he doesn’t seem to care. Here’s his full quote on the matter:

“I’ll be honest with you. I don’t understand that world. When they took the picture, they said, ‘Can we post this?’ I don’t even know what ‘post this’ means. I don’t understand. They’re saying this had so many hits, and I’m like, ‘Explain to me what a hit is.’ I don’t understand. Someone texted me, ‘You’ve now got street cred,’ and I’m like, ‘What is street cred? Who do I have street cred with?’ I had no idea. As soon as it came out, [former Ohio State All-American] D’Angelo [Russell] was texting me and he’s busting my balls. So someone says D’Angelo has 500,000 followers and I’m like, ‘What is a follower?’ So they’re explaining that if he sends that out then 500,000 people see that because they’re linked to him and I’m like, ‘What the f— is going on here?’”

That was one multiple interesting quotes from Matta in a profile written by Titus, a former Ohio State player. You can read the entire story here.

Matta begins his 13th season as the Buckeyes head coach against Navy this Friday.