For the first time, fans were able to buy beer all across Ohio Stadium during the 2016 season. And it appears it was a boon for Ohio State’s revenue.
The school sold $1.1 million worth of beer during the Buckeyes seven home games this season, according to a report from Columbus Business First. Ohio Stadium, with its 104,944-seat capacity, averaged selling $157,142 worth of beer during Ohio State’s final four home games — which included its regular-season finale against Michigan — according to the report.
The revenue from beer sales goes to paying campus police, alcohol and drug abuse prevention research and the athletic department’s general budget, a report from Cleveland.com said when the beer sales were announced in June.
Ohio State and Minnesota are the only two teams in the Big Ten with alcohol sales at their home stadiums.