Ohio State fans have bought $412,000 worth of beer at Ohio Stadium through three games this season. At that pace, Buckeyes faithful are set to eclipse $1 million in 2016, according to the Columbus Business Journal.
This is the first time Ohio State has sold alcohol at football games as big programs across the country buck historically dry trends. It charges $8 for a domestic beer and $9 for Ohio craft and specialty beers. Ohio State has averaged $137,333 per game over the first three home games and has four more.
The Buckeyes haven’t had much to worry about on the field, which could go one of two ways — there’s plenty of time to drink and not sweat the game, or there’s no one nervously drinking to numb fears in a close game.
According to the Columbus Business Journal, $300,000 of the profits will go to the university police department and $50,000 will go to research on alcohol consumption,