Nebraska athletics has announced a $128 million extension of its deal with adidas and will partner with the apparel company for the next decade.
Nebraska, which has been partnered with adidas since 1995, announced the deal on its athletics Twitter account Friday afternoon.
Our legacy continues.
— Nebraska Huskers (@Huskers) August 11, 2017
The extension between Nebraska and adidas was announced as a proposed deal a week ago. It was approved by Nebraska’s Board of Regents Friday afternoon. The last extension between Nebraska and adidas was approved in 2013, and was set to expire in 2018.
The extension with adidas goes through 2028, and took effect retroactive to July 1. The new deal will replace the last year of the current contract between Nebraska and adidas, which is now extended to 2028.
The Regents approve 11 year deal with adidas valued at $128,659,000.
— Tim Clare (@TimClareNU) August 11, 2017
The deal will bring out the alternate uniforms adidas created for Nebraska, which pay homage to the 1997 Huskers team that won the national championship.
— Nebraska Football (@HuskerFBNation) July 27, 2017