P.J. Fleck is going to need a new motto at Minnesota.
Due to a trademark by Western Michigan, Fleck – who is expected to be officially named the Gophers new head coach Friday – can’t bring his signature, three-word phrase “Row the Boat” with him to his new job. Western Michigan trademarked “Row The Boat” in 2015.
PJ Fleck will not take "Row The Boat" to Minnesota with him, Western Michigan owns trademark like VCU owns Havoc without Shaka Smart.
— Darren Rovell (@darrenrovell) January 6, 2017
Fleck made the phrase famous in college football, especially this season. As the Broncos pulled off an undefeated regular season and started gaining more national recognition, Fleck ended every interview in the same manner: “Row The Boat.”
Fleck also wore sideline attire with the word “row” highlighted in other phrases, like “gROW higher.” And he ended almost all of his tweets with the simple hashtag #RTB.
So Fleck is going to need a new catchphrase in Minnesota. Any ideas?