Villanova basketball defeated Michigan on Monday night, 79-62, in San Antonio to win the 2018 National Championship.
However, while there were plenty of Michigan and Villanova fans that watched the matchup, the game was the lowest-rated National Championship Game ever, according to a tweet by the Sports Business Journal’s John Ourand.
Here is his tweet:
Source: NCAA Championship game registered a 10.3 overnight, a lowest-ever figure for an NCAA Final. The rating peaked at an 11.5 in first half and dropped to 7.0 at the end of the blowout game.
— John Ourand (@Ourand_SBJ) April 3, 2018
The game on Monday was televised on TBS, TNT and truTV. National coverage of the game was on TBS, while team-centered coverage for the two teams were on TNT and truTV. As Ourand points out, the game registered a 10.3 overnight across all three channels. The peak rating was 11.5 during the first half of the game, but dropped as low as a 7.0 toward the end of the game when the Wildcats built a big lead.
Compared to last year’s North Carolina-Gonzaga National Championship Game, which aired on CBS, had an average rating of 14.5.
Sports Business Daily’s Austin Karp provided more context:
Villanova's blowout win over Michigan delivered a 10.3 overnight rating across TBS/TNT/truTV. New low for an NCAA men's title game. Still won the night across ALL OF TV. Rating peaked 10pm ET (11.5), then got down to 7.0 in final 15 minutes. Detroit led markets with 21.4 rating
— Austin Karp (@AustinKarp) April 3, 2018
Although the game still brought in the most viewers for all television on Monday night, the ratings are somewhat disappointing for CBS/Turner.
Of course, the 9:20 p.m. ET start time may have contributed to the poor ratings. Also, as previously mentioned, Villanova winning in blowout fashion had a part in eliminating some of the audience.