Paul Finebaum is having some fun after Jim Harbaugh called him by the wrong name on Twitter on Thursday.
The Michigan head coach accused Finebaum of using “alternative facts” after Finebaum called Harbaugh “unethical” and accused him of cheating during an appearance on Outside the Lines this week. Harbaugh also called the ESPN host by the wrong name: “Pete Finebaum.”
Finebaum and his team saw the tweet, and they embraced a full re-brand. The show’s title graphic on SEC Network changed to “The Pete Finebaum Show.” Finebaum even changed his name on Twitter.
Finebaum also ripped Harbaugh again on the show.
— Dr. Saturday (@YahooDrSaturday) February 17, 2017
Well played, Paul.