Michigan officially unveils new Nike ‘Jumpman’ merchandise
The long wait for Michigan’s return to the Nike family is over.
Sunday night, TheMDen, the school’s official merchandise retailer, hosted an opening night launch in Ann Arbor that let fans get their hands on the Wolverines’ new Nike gear. They officially joined the Nike family at midnight after their deal with adidas expired.
It even featured a performance by the band and Jim Harbaugh singing Michigan’s fight song. Per ESPN’s Darren Rovell, the average shopper spent $300.
Last week, Michigan’s new football jerseys, featuring Nike’s “Jumpman” logos, may have leaked.
New Michigan uniforms from Nike pic.twitter.com/N6uiiaTQR8
— Darren Rovell (@darrenrovell) August 1, 2016
Michigan looks good in Nike: pic.twitter.com/zvF1E4gWJS
— Alejandro Zúñiga (@ByAZuniga) August 1, 2016
En fuego pic.twitter.com/ZKTmxehmNx
— Ben Fidelman (@bfidelman) August 1, 2016
Michigan football and basketball will feature the iconic Jordan Brand, while the rest of the school’s teams will be housed under the traditional Nike Swoosh.
The school signed an apparel deal that will be worth at least $173 million over the next 15 years.