Michigan band dedicates halftime show to Nike ‘Jumpman’
Everything’s turning up Jumpman in Ann Arbor.
Michigan started a new apparel deal with Nike on Aug. 1 and unveiled its Jordan-brand football jerseys shortly after.
Saturday, Michigan’s band dedicated part of its halftime show to “Jumpman.” Michael Jordan was on the field before the game, too.
— Justin Rose (@JRoseWXYZ) September 3, 2016
Expect to see Jumpman associated with Michigan football non-stop this fall.