On Thursday, following the monthly Presidential Committee on Athletics meeting, Land of 10’s Scott Dochterman spoke with Iowa athletic director Gary Barta, who discussed the topic of alcohol in Kinnick Stadium.
“I would never begin selling beer or alcohol because of an increase in revenue,” Barta said. “It’s something that we’re not having active discussions. I watch what’s going on around the country. I’m aware. If the tipping point every happens nationally, then it would be more about customer service, not about trying to make an extra dollar. If the tipping point ever occurs.”
As it seems, Barta is adamant against selling beer or alcohol in the general seating in Kinnick Stadium just because of money. If he ever decided to change his opinion, it wouldn’t be based on the amount of revenue.
It would be based on providing better customer service.
It should be known that since 2006, Iowa has sold beer and wine in the luxury suites. For the fans attending games in general seating, however, it doesn’t appear that they will have that luxury any time soon.
The 2018 Iowa football regular season is scheduled to begin on Sept. 1, when the Hawkeyes host Northern Illinois. Big Ten play is set to start on Sept. 22, when Iowa hosts Wisconsin.
The Hawkeyes spring game is scheduled to start at 8 p.m. ET on April 20 at Kinnick Stadium.