There is a scene in Carrie Underwood’s new music video for her song The Champion that any Iowa fan will recognize.
The video, released on Friday, includes inspirational imagery like spaceships blasting off, marathoners finishing races, protesters marching in Selma, Ala., and helicopters bringing relief to victims of Hurricane Katrina. But Iowa fans have a moment in this song all their own. When Ludacris hops on around the 2:15 mark of the video, it zooms in on fans watching from Iowa’s children’s hospital during a game.
Then it zooms over to fans waving back.
The Kinnick Wave is about as upbeat a message you can find in all of sports, so if there was a college football moment to be featured in an upbeat song like this, there’s really no doubt this was the way to go.
If you’re unfamiliar with the origin of the Kinnick Wave, or if you just want a refresher, Land of 10’s Bobby La Gesse spent a wave with a family in Iowa’s children’s hospital:
The new $360 million children’s wing took five years to complete. It opened in February (2017). By May, Krista Young, an Iowa fan from Anita, Iowa, proposed the wave on Facebook in May. Hawkeye Heaven, an Iowa fan-centric website, pushed the idea as well.
At some point during the past four months, waving stuck with Leila. It’s one of those random things a kid remembers.
She wanted to say hi to the kids in the hospital. She needed to see it before anything else this season.
Leila wanted to do whatever she could to make the patients smile.
“It’s something simple, but it means so much” Henry said. “I was amazed she remembered it. The meaning of it really got through to her.”
It started with a simple Facebook post, but the Kinnick Wave has become so much more.