Indiana University finance professor Ryan Brewer recently estimated the value of the Indiana men’s basketball program to be $244 million, which would rank fourth in the country, according to the Bloomington Herald-Times. In March, Forbes reported that Louisville, Kansas and Kentucky are the country’s three most valuable college basketball programs.
Brewer recently estimated value of IU basketball team at $244M, 4th highest in the U.S. #IUBOT
— Michael Reschke (@MichaelReschke) October 6, 2016
Brewer estimated the Indiana football program to be worth $143 million, which ranks 46th among Division I teams.