Conferences like the Big Ten, SEC, ACC, Big 12 and Pac-12 are earning more money than ever.
A lot of that has to do with television contracts rising in terms of value. With the number of networks wishing to carry a variety of different sports, conferences are reaping the rewards.
According to Jon Wilner of The San Jose Mercury News, Big Ten schools projected to make approximately $38.5 million in 2017. In 2018, that number is expected to jump to over $50 million.
Michigan, for example, is expecting at least $51 million.
That new Big Ten TV deal is working out. U-M projects a $51.1 million distribution for FY 2018 pic.twitter.com/zNYV0DL63W
— Mark Snyder (@Mark__Snyder) June 15, 2017
Nebraska may be the happiest of all Big Ten schools, as in 2011, the Cornhuskers joined the conference. In 2017, Nebraska wasn’t receiving its full share yet, getting approximately $26 million. For 2018, projections anticipate Nebraska making nearly double that amount, as it will now receive its full share.
Media rights deals are being deemed the main reason in the boost of revenue for the Big Ten and compared to other conferences, the Big Ten is second to none.
Here are approximate projections for other major conferences for 2018:
SEC: $43 million
Big 12: $36.5 million
Pac-12: $32 million
ACC: $28 million
If the Big Ten continues to have more money spreading around the conference than every other conference, that could mean the difference in getting a certain recruit to choose, say, Northwestern for example over Arkansas.
Because, well, take a look:
Pictures of Northwestern’s new athletic facility and football practice field on the Lake Michigan shore. pic.twitter.com/ctnzzXVLkG
— Darren Rovell (@darrenrovell) April 6, 2018
— Northwestern Football (@NUFBFamily) April 10, 2018
— Northwestern Football (@NUFBFamily) April 8, 2018